Emotion analysis

Emotion AI fuelled
commercial decisions

Developing a thorough understanding of the emotions and sentiment within your audiences can help answer key questions and support your commercial objectives and engagement strategies moving forward.

Explore our solutions

Social Community Commercial

Why emotion analysis

Social listening: emotional connection with your audience powers growth

Close-up of hands texting on a phone while sitting at a café table.

What do your fans care about?

Learn about the main topics and themes discussed in the comments and associated sentiments and identify patterns of engagement and behaviour.

Group of friends talking and laughing together outdoors, sharing a light-hearted moment.

How can you make the most impact?

Understand how your audiences feel about sponsorship programs and merchandise offers, and identify the most effective means of presenting them.

Colleagues collaborating at a desk, smiling while working on laptops.

Let's work together

Let’s explore how we can bring together our technical expertise & innovative technologies with your business needs and the unique needs of your community.

Unlock AI powered emotional intelligence for your business.

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We’re in the business of

emotions

Gather insights around your audience's engagement patterns.

Speak to our team

Emotion mapping

Gain a clear view of emotional themes and sentiment trends over time.

Context-aware insights

Understands not just what is said, but also the context of the original post and your audience demographic.

Strategic decision making

Translate data into impactful strategies.

Man at a sports match, fully engaged in the moment.

Global team of AI experts

Our technology is built by a world-class team of AI researchers and psychologists dedicated to understanding human emotions:

Backed by scientific research and real-world applications.

Continuously improved with diverse datasets for accuracy and inclusivity.

Proven results in industries like sports, retail, and media.

Get in touch

Our thinking

Understanding the world we live in

See all articles

A growing challenge in Women’s Sport

In recent years, online abuse targeting female athletes has escalated dramatically, posing significant risks to their well-being and professional careers. These disturbing trends underscore the urgent need for stronger protections for athletes, particularly female athletes, who are disproportionately impacted by such abuse. The situation highlights the growing importance of creating safer, more inclusive online spaces within the world of sports.

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Exploring the Impact of Social Media on Adolescents: Insights from Netflix's 'Adolescence'

The Netflix series Adolescence has ignited crucial discussions about the profound influence of social media on today's youth. This article highlights the urgent need for responsible and psychologically informed content moderation. Drawing from real-world data, social and emotion psychology theories, it underscores how advanced moderation technologies, like those built into our social media solution, can help prevent harm by identifying nuanced patterns of toxicity, decoding hidden language, and supporting healthier digital environments.

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Benchmarking LLMs for Emotion Intelligence

The blog post outlines the challenges in benchmarking emotional intelligence in AI systems, highlighting issues such as subjective scene settings, ambiguous labelling, and hidden assumptions that often lead to inconsistent evaluations. It calls for an interdisciplinary, nuanced approach - one that not only measures outcomes but also examines the reasoning behind responses, and their consistency - to better capture the complexities of human emotion in real-life scenarios.

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As featured on

Emotion AI fuelled
commercial decisions

Social listening: emotional connection with your audience powers growth