Case study
Scoring big against online abuse with A-Leagues
Summary
We are pleased to collaborate with the A-League at a federation level in Australia, delivering content moderation services for their channels, affiliated clubs, and players. Additionally, we provide continuous consultation on best practices for academy and first-team players, contributing to the development of broader policy initiatives.
Creating measurable impact
Total comments checked
1,325,610
Toxicity reduced by
7.9%
Man-hours saved
1,841
Video Play button
Together United | A-Leagues All Access | Season 2 Episode 20
Together United | A-Leagues All Access | Season 2 Episode 20
Quotation mark

Freedom2hear has proven to be the most effective way for our players to add a layer of protection online, so that they can continue to engage with fans and grow our football community.

PFA Co-Chief Executive Beau Busch

Quotation mark
Scope of work
We work in partnership with the A-League federation and its clubs to oversee the content shared across their official channels. Our efforts focus on protecting the image and integrity of the federation, its teams and players by proactively managing and mitigating harmful or inappropriate content. Leveraging our expertise, we are able to provide strategic advice to shape initiatives and policies that elevate the online experience, creating a welcoming and enriching environment for both players and their supporters.

Impact

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Together we can make change

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