Case study
Helping a Premier League Club tackle toxicity
Summary
We take immense pride in collaborating with a Premier League Club at team level in the UK, delivering content moderation services for their official channels and players. We work closely with their social media management team to continuously review and evolve the service provided, using regular meetings to develop ideas and strategies to create a more positive environment for both players and fans.
Creating measurable impact
Total comments checked
22,546,554
Toxicity reduced by
8.8%
Man-hours saved
31,315
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Quotation mark

That protection for me is very big because players get to share their life with theworld without the fear of being judged or criticised. I am looking forward to seeing the changes, people just being free and players can just show the world who they really are.

Sinalo Jafta, South African Cricketer – ICC

Quotation mark
Scope of work
Our role is to monitor their content across official platforms, ensuring it aligns with the club’s values. By addressing inappropriate or harmful content, we help safeguard the personal and professional reputation of the players and the team. By offering guidance based on our expert knowledge and experience, we help develop initiatives and policy that enhance the digital experience, fostering a supportive and engaging space for players and fans alike.

Impact

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