Case study
Building an inclusive online environment for the ICC
Summary
The Freedom2hear team is honoured to collaborate with the International Cricket Council (ICC) in fostering a more positive and inclusive online space for teams, players, and fans. This initiative began with the preparations for the ICC Women’s T20 World Cup 2024 and will continue to drive meaningful change moving forward.
Creating measurable impact
Total comments checked
7,609,493
Reduced toxicity by
31.3%
Man-hours saved:
10,569
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That protection for me is very big because players get to share their life with theworld without the fear of being judged or criticised. I am looking forward to seeing the changes, people just being free and players can just show the world who they really are.

Sinalo Jafta, South African Cricketer – ICC

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Scope of work
The Freedom2hear team delivered both on-site support in Dubai and remote sessions, connecting players and officials to our Social service. We then continued our journey alongside the Under-19 squads in Malaysia. Through the Freedom2hear Social service, these remarkable individuals were shielded from online harassment and toxicity, enabling them to focus on what they do best.

Impact

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Together we can make change

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Safer, kinder, healthier interactions online

Freedom2hear acts as your emotionally intelligent content filter, protecting your people from hate.

Contact

getintouch@gobubble.com+44 020 7205 2990